Crown Care Walk™
The Walker Foundation proudly presents the official Crown Care Walk™ Brand Protection Package to establish and protect the integrity, mission, and intellectual property of our signature awareness event.
Brand Protection & Intellectual Property Policy
Owner: The Walker Foundation
Program: Crown Care Walk™
The purpose of this policy is to protect the integrity, mission, reputation, and intellectual property associated with Crown Care Walk™, ensuring that all branding, educational materials, and event experiences remain consistent with The Walker Foundation's mission.
1. Ownership
Crown Care Walk™ is an original program developed and owned exclusively by The Walker Foundation.
The following are the exclusive property of The Walker Foundation:
- Crown Care Walk™ name
- Crown Care Walk™ logo
- Event artwork
- Event branding
- Marketing materials
- Educational resources
- Website content
- Videos
- Photography
- Apparel designs
- Event concepts
- Walk routes
- Program curriculum
- Sponsorship packages
- Digital media
Trademark Notice
The Walker Foundation claims ownership of:
Upon federal registration, these marks will display: ®
Authorized Uses
Approved partners may use Crown Care Walk™ branding for:
- Promotional flyers
- Sponsor recognition
- Event marketing
- Educational awareness
- Social media promotion
Unauthorized Uses
The following activities are prohibited:
- Creating another event using a similar name
- Copying logos
- Reproducing shirts
- Selling merchandise
- Altering artwork
- Using photographs for commercial purposes
- Hosting another “Crown Care Walk”
- Using the logo without permission
Sponsor Logo Agreement
Sponsors receive a limited license to use the Crown Care Walk™ logo solely to promote their participation in the current year's event.
Sponsors may not:
- Modify logos
- Sell merchandise
- Create independent campaigns
- Continue using the logo after sponsorship ends
Vendor Agreement
Vendors agree that:
- Crown Care Walk™ branding belongs to The Walker Foundation.
- Vendor participation does not grant ownership or licensing rights.
- Vendors shall not reproduce event branding.
Photography & Media Policy
The Walker Foundation owns all:
- Photos
- Videos
- Drone footage
- Promotional footage
- Interviews
- Marketing materials
These materials may be used indefinitely for:
- Marketing
- Education
- Annual reports
- Fundraising
- Social media
- Public awareness
Merchandise Policy
Only The Walker Foundation or approved vendors may produce:
- Shirts
- Hoodies
- Hats
- Wristbands
- Banners
- Water bottles
- Medals
- Awards
- Promotional products
Brand Standards
Official Colors
- Gold
- Royal Blue
- White
- Black
Official Logo
Only approved logo files may be used.
- No stretching
- No recoloring
- No modifications
Social Media Policy
Official hashtags:
- #CrownCareWalk
- #WearYourCrownProudly
- #TheWalkerFoundation
- #HairLossAwareness
Licensing Policy
Organizations wishing to host a Crown Care Walk™ in another city must obtain written authorization from The Walker Foundation.
Approved organizations will receive:
- Event Guide
- Logo Package
- Marketing Materials
- Planning Support
- Branding Standards
Intellectual Property Statement
All intellectual property associated with Crown Care Walk™ is owned by The Walker Foundation.
This includes all present and future:
- Logos
- Artwork
- Branding
- Graphics
- Videos
- Educational materials
- Event concepts
- Marketing campaigns
- Printed materials
- Website content
Cease and Desist Notice
If an organization or individual uses Crown Care Walk™ without permission, The Walker Foundation reserves the right to demand:
- Immediate removal of all branding
- Removal of all digital content
- Destruction of unauthorized merchandise
- Cancellation of unauthorized events
- Financial damages where permitted by law
- Injunctive relief to prevent further misuse
Contact The Walker Foundation
Website: www.thewalkerfoundation.org
Email: info@thewalkerfoundation.org
Phone: (816) 673-1325
